Donna Meredith is Managing Director at Keystone Corporate Positioning and Principal at Interaction Associates Australia. Since co-founding Keystone in 1997 Donna and her team have designed and managed strategic brand, marketing, and cultural change projects for more than 200 organizations both within Australia and overseas, and also provided specialist consultancy services to airlines and tourism organizations nationally and internationally on aviation, digital and distribution issues. In 2011, she became Principal of Interaction Associates in Australia.
Prior to Keystone and Interaction Associates she was with Qantas where her last role was as Group Brands Manager/Manager International Product. Her responsibilities included complete re-imaging of the merged airline (new aircraft interiors, lounges, airports and print material) and ongoing responsibility for all aspects of the Qantas brand and the design and delivery of the international product (on the ground and in the air). She is the State President NSW for WCEI Australia, and on the boards of the Australasian Spa Association (ASpa) and Luxperience.